Jose Soto, B.A, ACE CPT,  is the Founder and Co-Owner of the NJ HIIT Training Facility. He is a Certified Personal Trainer and Sports Conditioning Specialist through the American Council on Exercise, a StrongFirst SFG Level 1 Instructor and a Certified Physique and Figure Specialist through NESTA. In 2017 Jose was also named Top 100 Men by Mens Health Magazine. Through his education and experience, Jose's mission is to use his enthusiasm and knowledge to inspire, educate and empower others to live healthier, balanced and forward thinking lives. 


Jose has been involved in organized team and individual competitive sports through his childhood growing up in his hometown of Elizabeth, NJ. This was Jose's initial experience with teamwork and motivational leadership. After High School Jose fulfilled his childhood dream of enlisting in the United States Marine Corps. While serving, he specilized in Artillery Communications and was later assigned as a Vehicle Commander in a Convoy Security Team with the 1st Marine Division during operation Iraqi Freedom. He was honorably discharged at the rank of Staff Sergeant in 2009. It was through the Marine Corps, that Jose learned more about the upmost importance of teamwork, camaraderie and how to achieve personal success through the empowerment of a team. This teamwork philosophy acquired through team sports and the Marine Corps was then integrated as the core philosophy at NJ HIIT stating "Personal Success Through Group Empowerment". 

Through NJ HIIT, Jose and his team of world class coaches and staff member provide their amazing members of everyday athletes with group fitness workouts/programs, one-on-one personal coaching, small group training, sports specifing programs and nutritional guidance. The 7,700sq facility is also the official location of the NJ HIIT New Jersey Firefighter Candidate Physical Performance Test practice facility where Jose and Coaches assist firefighter recruits in preparing for the NJ Firefighter physical fitness entry exam (PPT). 


Jose is currently also a professional Firefighter with the Millburn Fire Department. He is a physical fitness instructor at the Morris County Fire Academy and is currently NJ HIIT's Police & Fire Candidate Head Coach where he trains and helps both state and local Police and Fire prospective recruits achieve a greater score in their entry level physical fitness exams.

Jose holds double Bachelor of Science degrees in Sociology and Criminal Justice from Rutgers University and is pending advanced studies in Kinesiology. He enjoys spending time with his daughter Ava, traveling the world especially to his homeland of Puerto Rico to visit his parents, engaging in charity events and riding his R1 motorcycle. 

To contact Jose email: jsoto@njhiit.com